Greg mckeown effortless5/9/2023 ![]() “Based on behavioral economics, philosophy, physics, and neuroscience, in his new book, Effortless, Greg McKeown unveils tips to working smarter, not harder. Effortless is profound in its simplicity.” - Vice ![]() In a society that expects hard work, but then rewards hard work with more hard work . . . gives us the much-needed permission to take the path of least resistance. . . . “ Effortless: Make It Easier to Do What Matters Most . . . “An empowering guide to achieving your goals without wrecking your health, your sanity, or your relationships.” -Rodger Dean Duncan for Forbes But we can make it easier to do more of what matters most. Not every hard thing in life can be made easy.
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